Digital Marketing Department or Consultant? This is the most asked question a dental/ medical practice or small business encounters before seeking the professional assistance of DotComSocial’s digital marketing services. The question is, “Does a practice saves money being advised by DotComSocial.com, or go the route of directly hiring a digital marketing department. Immediately, they will not need to pay the same salary, taxes, and fees associated with direct-hire employees in most cases.
Think about this:
Dr. Smith is a local Dentist who is looking to expand and increase profits. Dr. Smith could generate an additional $150,000 in annual revenue if he had someone who focused on advertising the business, and wisely spent his $2,000 monthly ad budget. If he hired a marketing specialist to work in his office at a salary of $60,000 a year, Dr. Smith would be left with $90,000 before expenses. At the end of the day, Dr. Smith might net around $50,000 after the employee and all other expenses are covered. That is $50,000 he did not have, so a win in any book, yet it could be done better, right? Dr. Smith could hire a marketing consultant at $3,000 per month, which would be his only “staff” expense, plus his advertising budget of $2,000 per month. This means that Dr. Smith will not have to pay the usual expenses associated with an employee.
You can see that using a marketing consultant more than doubles the net profit seen by the business owner.
Not only do consultants bring fresh ideas and expertise, they save business owners HUGE sums of money and offer more capabilities. Businesses will always need help.
If you ever have any questions or need any advice, don’t hesitate to contact me.
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