Get started with Google My Business for chains

Chains can use Google My Business to manage their business information and personalize their Business Profiles on Google Search and Maps.

From a verified Google My Business account, owners of chains can use Google My Business features to keep current customers and attract potential customers.

Learn more about how to sign up for Google My Business.

What you can do

You can choose the information potential customers see about your business in your Business Profile. Here are some things you can do through your Business Profile:

  • Manage your information. You can use a spreadsheet to update information in bulk, like business hours and phone numbers.
  • Engage with your customers. Respond to reviews and answer frequently asked questions.
  • Post high-quality photos. Show your customers what they’ll see before they get there.
  • Control who has access to your business profiles with location groups.
  • Create ads to boost your business’ online presence.

How customers view your information

When customers search for a business on Google, your Business Profile may appear in their search results. Factors like search relevance, shopper distance, and your chain’s prominence determine whether your chain’s information appears when a customer searches for a business.

The information your Business Profile displays for your chain may include:

  • Website
  • Directions
  • Phone number
  • Customer reviews
  • Photos
  • A short summary of your business

A verified Google My Business account helps control the number of duplicate Business Profiles that display for your business. Although most duplicates will be resolved during the bulk verification process, you can also flag business profiles for removal.

( If you have five minutes, 5:04 to be exact, then view the above video as the presenter explains, in a nutshell, more on Google Ads.)

About Google My Business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story.

Benefits of Google My Business:

Manage your information

Manage the information that Google users find when they search for your business or the products and services that you offer. Businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.1 When people find your business on Google Maps and Search, make sure they have access to information like your hours, website, and street address.

Interact with customers

Read and respond to reviews from your customers, and post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.

Understand and expand your presence

Find insights on how customers searched for your business, and where those customers are coming from. You can also find information like how many people called your business directly from the phone number displayed on local search results in Search and Maps. When you’re ready, you can create and track the performance of Smart campaigns to spread the word about your work.

( If you have a couple more minutes, 1:53 to be exact then view the above video as a few small business owners speak to their experiences with Google Ads.)